In the following post I’m going to show you how I keep my average time on page as high as 40 minutes on some blog posts (you did read that right by the way) along with an overall average time on site of over 7 minutes and how you can use the same techniques that I use to do the same.






Comments


Written by HeatherStone
2500 days ago

Hi Adam

Love the part about looking at how magnetic your content is, but another question springs to mind. And I think you've partially covered it when talking about additional resources. But the question is how to get people to further explore your site. In other words, how do you keep people clicking through to more and more of the content you have to offer? I think this takes more than just linking to other content you have on the site. It also has to do with structuring your content in a way that gives you logical places to lead them. This takes some planning when creating your content in the first place. Could you lead us through the steps? Love if you could share something about this in the BizSugar community too.



Written by adamjayc
2500 days ago

Hi Heather - thanks for a great comment!

There are a number of ways that you can do this aside from just linking to internal posts.

Things like popular posts widgets in the sidebar and related posts widgets below the bottom of blog posts are a great way to help.

Also slide in widgets like 'the slide' that recommend related content when a user slides down a particular portion of the page.

Page speed has an impact and also tools like Crazy Egg can be used to figure out what should be clickable.

Popups can also stop people from venturing further into a website so whatever they offer needs to be worthwhile or it should use some form of 'exit intent' technology to figure out when someone is about to leave and jump out right at the correct time. Plugins like OptinMonster come with this type of feature (http://bloggingwizard.com/optinmonster-wordpress-plugin-review/).

Thanks,

Adam



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!