Good Bye Search Engine Optimization, Hello User Optimization!

Posted by Sian Phillips under Marketing
From http://tweakyourbiz.com 4040 days ago
Made Hot by: fundpr on April 6, 2013 8:23 am

By Sandra Hennessy

For a long time now we have been preaching the need to focus on the user and NOT the search engine when structuring and creating content for your website. User Optimization: It’s people who buy products and take in information at the end of the day and you must ensure your site is optimized for them to do just that.

Search Engine Optimization has served us well and will no doubt continue to do so but it’s crucial we open our minds to the value of user optimization (or as I term it, User Optimization). From targeted content to analysis of existing data, there’s a lot we can do for our online visitors and customers.

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Comments

Written by tcamba
4036 days ago

In those quantity lies some quality so maybe still hitting the bird.

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Written by tcamba
4036 days ago

For me, the concept of targeting search engines rather than users( directly ) is that we build more of the quantity than quality(?). I'm not sure. Though as far as my father's experience in freelance writing, he once told me about being forced to use keywords in an absurd manner which naturally interfere with the article's readability.

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Written by lyceum
4039 days ago

Sandra Hennessy: Thanks for speaking out in favor of the user of the content out there in cyber space! ;) I am getting tired of all the robots crawling around the sites! ;) Joke aside, it is good to see a shift of focusing from the search engine results, to the user experience.

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