Congratulations on getting your new business up and running! Now it’s time to focus all your efforts on finding customers so you can sell what it is you have to offer. Since most consumers today turn to Google when looking for products and services to buy, it only makes sense for a business to advertise online. Google‘s pay-per-click (PPC) advertising program called Adwords is a fast and easy way to expand the reach of your website which by the way, is something you should have by now. Adwords is also highly measurable which means you can make regular adjustments to your strategy in order to improve your results.