I don’t know and will leave the analysis up to those with expertise. However the competition between Google and Facebook is pretty fierce. It reminds me of the song by Irving Berlin Anything You Can Do I Can Do Better. Here are a few marketing lessons we can learn from their situation.





Comments


Written by alastair
3926 days ago

Hi Susan

Great post and I loved the video. :)



Written by Mintcorp
3932 days ago

Great post, Susan.

When it comes to big corps, often the focus is in the wrong place (In "defense" of FB, Google certainly has its critics as well...) Sometimes it seems in the race to be top dog, bigger companies are too focused on their investor "needs" or on their status as an industry leader, while forgetting about their customers.

With smaller companies, I've often seen that the first reaction to serious competition is to either get defensive or immediately try to just copy what their competitors are doing. Neither tactic is very good.

While it's not good to ignore the competition, the most successful smaller businesses are the ones who put most of their energy into the business basics: good management, customer relations, business communications, targeted and relevant marketing, etc

Mintcorp



Written by m4bmarketing
3932 days ago

Thanks and sometimes large companies do forget the customer when in a tough competition with others. Good point about focusing on the basics, it usually is the easier and most effective way.

Susan



Written by businessavante
3932 days ago

Wonderful, Susan!

In the case of FaceBook, people have been complaining for years & years, and FB did nothing...until G+ arrived and forced their hand. They thought the market for what they did was all sewn-up - that they could ignore compliant after complaint. (Was this megalomania at the top thinking their guess was better than others' facts??) I'd say FB versus G+ is a freak example, but I'll bet it happens every day on a much smaller scale.

Duncan



Written by m4bmarketing
3932 days ago

Glad you liked it Duncan. Unfortunately I have seen a similar scenario played out a number of times with small and large companies, including ones I have worked for. I think it is a case of being blinkered and having an inward focus as well as the ego you mentioned.

Susan



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Share your small business tips with the community!
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Share your small business tips with the community!