Storytelling is how companies connect their products to customers. It's not about the product's features or prices but the experience it delivers.





Comments


Written by lyceum
892 days ago

Mark: It is a great storytelling by Mercedes Benz. "Believe in herself."



Written by lyceum
892 days ago

Mark: What if the product or service is very linked together with the brand experience? Have your read Guy Kawasaki's book. Enchantment, and Donald Miller's book, StoryBrand?



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!