Grow Your Business. Forget Marketing Systems - M4B Marketing | Small business news; tips; networking

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4113 days ago
Made Hot by: lyceum on August 26, 2013 4:35 am

There is a process for marketing of brands, which has been around for hundreds of years. But not a system or production line, that suits every single brand or type of business. So, forget wasting time on learning someone else’s system. Instead, gain knowledge of possible tactics including the good, bad and ugly sides.

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Comments

Written by lyceum
4106 days ago

Susan: Yes, I am! ;) We have to have a talk soon...

Is Australia going in the right direction, small business wise? Is the economy getting more free market influenced, or more regulated?

How is the spring weather. It is getting autumn here soon. I miss the Indian Summer in New England.

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Written by m4bmarketing
4106 days ago

We do have to talk soon Martin. We are still officially in winter but it feels like spring. We still fight red tape as a small business. It is more free market.

Susan

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Written by lyceum
4106 days ago

Susan: No worries about the time of your reply, I think you have replied in a timely manner! :) How are things "down under"?

A personal representing BNI in Sweden, said the following during a training: "People are doing business with people, not businesses with businesses."

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Written by m4bmarketing
4106 days ago

You are up early Martin :) Things down under are fine. We are at the end of our federal election thankfully and as we are entering spring the weather is great. How are things with you? I think it depends on the business, but basically I agree with it.

Susan

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Written by lyceum
4107 days ago

Susan: So, how do you grow your business? ;)

As an individualist, I agree that one-size does not fit all and you can't find a standard marketing system that will work for every company. The Groundswell book is covering this issue under the letter, "P" (people).

The thing is to figure out why you are in business and trade with customers.

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Written by m4bmarketing
4106 days ago

It depends on your market, business, customers etc Martin. People have always been an important factor and will continue to be. Sorry for late reply.

Susan

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Written by HeatherStone
4113 days ago

Hi Susan,

The biggest drawback with using a set system for marketing your business has to do with the simple fact that all businesses serve inherently different customer bases and different markets. By contrast, I can see how trying a slightly different marketing channel than your competitors might have an out sized payoff in growing your business. Like deciding to experiment with mobile marketing when none of your competitors are doing so. But to then suggest that mobile marketing should be part of everyone's system is a bit crazy. Sure lots of people have smartphones today. But suppose you serve a particular customer base who simply doesn't respond much to that channel.

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Written by m4bmarketing
4112 days ago

You make all great points Heather and being on the lookout for a different channel or tactic for your own business can pay off.

Susan

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