Anything from Charles is useful, but this gives insight into your "headline". And lets' face it, if your headline doesn't grab them, the rest of your copy isn't counting for anything anyway!
Headline Failure and Some Skull Juice by Charles HeflinPosted by sanssecret under Marketing
From http://www.charlesheflin.com 5516 days ago
Made Hot by: on April 29, 2008 11:03 pm
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