High Price CAN be a Competitive Advantage!

High Price CAN be a Competitive Advantage! - http://blogs.bnet.com Avatar Posted by JohnH under Marketing
From http://blogs.bnet.com 5099 days ago
Made Hot by: on July 16, 2008 8:34 pm
How to justify steep prices and set your company apart from the competition.

From the article: “Selling Value” consists of adding intangibles that convince the customer to pay a higher price than if those intangibles were absent. It does not consist of adding tangibles (i.e. things that cost your company something) to make a deal more attractive and therefore more “worth the money.” That's called discounting, and it's the exact opposite of selling value.





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