Selling and Marketing Yourself Means Spelling Out ALL of the Benefits, Advantages and Value to Your Prospects and Customers!

Join me for a serious, though weird and irreverant, look at these principles...





Comments


Written by m4bmarketing
4337 days ago

Hi Yoni,

I knew copywriters added value! You are right about not having your customers guess and not being vague.

One suggestion is to perhaps concentrate on the key benefit as it is a lot easier being single minded and owning that end benefit.

Susan



Written by ShawnHessinger
4337 days ago

For a minute I thought the "kick depression" part had to do with a play on words about the economy. Actually, something about the title reminds me of the Tom Waits song "Step Right Up":

"That's right, it fillets, it chops, it dices, slices,

Never stops, lasts a lifetime, mows your lawn..."

I think many entrepreneurs are afraid of explaining what their product really does. There's a huge difference between hype and being passionate about your business. You must believe what you do is significant. Tell others about it...or get into another business.



Written by JackieP
4338 days ago

loved it!



Written by yoni67
4338 days ago

Thanks Jackie!

Yoni



Written by 9devon9
4338 days ago

You're nutty and creative Yoni! ~Devon



Written by yoni67
4338 days ago

Thanks Devon,

My readers seem to be appreciating a nutty side, so when possible, that's the direction I lean in. Thanks,

Yoni



Written by rudoconsulting
4338 days ago

ha ha ha... cute



Written by yoni67
4338 days ago

If it was cute, then I succeeded in my aim.

Yoni



Written by businessavante
4338 days ago

I can't stop laughing!!!

businessavante



Written by yoni67
4338 days ago

Duncan,

Control yourself! Get a grip man!

Yoni



Written by lovedthisarticle!
4338 days ago

Hilarious Yoni!

Heidi k.



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Share your small business tips with the community!
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Share your small business tips with the community!