Hire a Business Writer, Shed Unwanted Pounds, Kick Depression and Quit Smoking NOW!

Posted by yoni67 under Marketing
From http://jobshuk.com 4338 days ago
Made Hot by: JackieP on August 9, 2010 3:32 pm

Selling and Marketing Yourself Means Spelling Out ALL of the Benefits, Advantages and Value to Your Prospects and Customers!

Join me for a serious, though weird and irreverant, look at these principles...

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by m4bmarketing
4337 days ago

Hi Yoni,

I knew copywriters added value! You are right about not having your customers guess and not being vague.

One suggestion is to perhaps concentrate on the key benefit as it is a lot easier being single minded and owning that end benefit.

Susan

- 0 +

Written by ShawnHessinger
4337 days ago

For a minute I thought the "kick depression" part had to do with a play on words about the economy. Actually, something about the title reminds me of the Tom Waits song "Step Right Up":

"That's right, it fillets, it chops, it dices, slices,

Never stops, lasts a lifetime, mows your lawn..."

I think many entrepreneurs are afraid of explaining what their product really does. There's a huge difference between hype and being passionate about your business. You must believe what you do is significant. Tell others about it...or get into another business.

- 0 +