Hire a Business Writer, Shed Unwanted Pounds, Kick Depression and Quit Smoking NOW!

Posted by yoni67 under Marketing
From http://jobshuk.com 4685 days ago
Made Hot by: JackieP on August 9, 2010 3:32 pm

Selling and Marketing Yourself Means Spelling Out ALL of the Benefits, Advantages and Value to Your Prospects and Customers!

Join me for a serious, though weird and irreverant, look at these principles...

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Comments

Written by m4bmarketing
4685 days ago

Hi Yoni,

I knew copywriters added value! You are right about not having your customers guess and not being vague.

One suggestion is to perhaps concentrate on the key benefit as it is a lot easier being single minded and owning that end benefit.

Susan

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Written by ShawnHessinger
4685 days ago

For a minute I thought the "kick depression" part had to do with a play on words about the economy. Actually, something about the title reminds me of the Tom Waits song "Step Right Up":

"That's right, it fillets, it chops, it dices, slices,

Never stops, lasts a lifetime, mows your lawn..."

I think many entrepreneurs are afraid of explaining what their product really does. There's a huge difference between hype and being passionate about your business. You must believe what you do is significant. Tell others about it...or get into another business.

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