How a brand belief helps companies be more successful

Posted by nialldevitt under Marketing
From http://tweakyourbiz.com 4535 days ago

The most successful brands around us across many categories have succeeded by having a core brand belief drive what they do and how they compete. Like Apple, Subway, Dog's Trust

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Comments

Written by lyceum
4529 days ago

Have you answered the question: why? ;) Simon Sinek has done a great job on explaining the importance of the asking and answering to the "why" question of your business.

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Written by elainerogers
4534 days ago

Brand belief is superior to the "obligatory" Mission Statement gathering dust in the foyer, and not being practiced. It needs to infiltrate the whole organisation. For a SME owner, self belief and sure belief in their product/service is vital for success and survival.

Great post Niall & Gary - http://pinterest.com/pin/287878601151374339/

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