BizSugar.com › Marketing › How Bikini Luxe Drive Sales from Social Media Content & Influencers w/ Candice Galek

Candice Galek, who is also fondly known as the ‘Bikini Geek’, is the founder of Bikini Luxe, online retailers specialising in designer bikinis, women’s fashion and accessories. In just two years, Candice has managed to garner a huge social media following for her e-commerce brand totalling 250,000 in 2015. Influencers on Instagram, YouTube, as well as fashion bloggers have enabled Bikini Luxe to receive a direct return on investment on social media. Bikini Luxe’s unique use of both visual social media, influencers, and PR drives a significant amount of word-of-mouth market and sales.