BizSugar.com › Marketing › How Google Defines ‘Quality Content’

Google is increasingly valuing ‘quality content’ when it comes to search rankings, according to a new report.

This isn’t exactly news to most marketers, but the way in which Google determines quality is evolving.

According to the study, positive signals such as the amount of time spent on a page are having an increasingly significant impact on rankings. This means it’s more important than ever to keep the reader engaged.

With that in mind, I’m going to use this post to try and explain how you can achieve ‘quality content’ on your site based on some of the key findings from the study.