How Hard Could It Be? By Joel Spolsky: Let's Take This Offline

Posted by jsternal under Marketing
From http://www.inc.com 5343 days ago

A decade ago, I started Joel on Software, a blog that put my company on the map. But as the business matures, I've come to realize that blogging is holding me back.

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Comments

Written by ShawnHessinger
5343 days ago

John,

I think we're talking primarily about just one kind of blog here. There are many ways to use blogging technology as a marketer as you, I'm sure, are aware, and while I can think of many businesses that don't need a blog, I can think of tons of others that do...and not all in high tech industries. Blogs also add authority to Websites in Google search, can actually be part of your business model in some cases and don't need to attract millions of visitors to be effective. Blogs simply need to target your audience and help them find you in the vast online universe. If they've done that, they've definitely accomplished their mission.

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