How Not to Retain Your Key Customers

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5036 days ago
Made Hot by: ajayjoya on July 12, 2010 6:17 pm

When marketing your small business, it is tempting to provide tempting offers to new customers. However when many do this they forget to include or provide similar offers to current customers. Here are 6 tips on how not to ignore your current customers.

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Comments

Written by lyceum
5036 days ago

As an experienced purchaser, I have often pointed out to my suppliers the importance of a long lasting relationship. It should be a two-way street and a win-win situation.

Susan: Have you read the Flip the Funnel book yet?

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Written by m4bmarketing
5035 days ago

I haven't read it yet Martin, but I did read the review.

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Written by globalcopywrite
5036 days ago

Hi Susan,

It’s common knowledge that a sale to an existing customer is easier and less expensive than finding a new customer. You’ve made excellent points in your article. I try, as matter of habit, to pick up the phone and speak to an existing customer every week. It’s an easy way to keep in touch and the calls almost always turn up something good for me along with some extra good will.

Cheers, Sarah

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Written by m4bmarketing
5035 days ago

Hi Sarah,

It is interesting that it is common knowledge and really commonsense, yet some still don't get it. Not sure why. Your way s simple and obviously works well.

Susan

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Written by yoni67
5036 days ago

Great points Susan,

I have a friend who always seems to meet the nicest young ladies. The proble is he's always looking for the next one and sort of forgets about the current one, much to her dismay.

There's also a gym I belong to that always has a great deal for new members, but the membership fee for the veterans goes up every year.

There is a tendency to always be looking over the horizon for new scores, but as you mentioned, it's vitally important to give current clients and customers preferential treatment.

Yoni

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Written by m4bmarketing
5035 days ago

Hi Yoni,

Your example of gyms is a good one and even the small gyms do the same thing here. Perhaps they are too comfortable and don't care if some leave.

Thanks for your comment.

Susan

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