Small Business marketers: this is one of the most effective, non-spammy SEO techniques I've found for attracting organic traffic (without spending $1 on ads)...

In this article, I give you numbers and a complete breakdown of how you can apply this in YOUR business

Enjoy and let me know what you think :)





Comments


Written by 27will
3542 days ago

Let's see, I think our biggest challenge is creating organic growth in terms of our social media followings and turning said following into a lead generator. We are not engaging in any paid promotion on social media right now, and therefore are challenged to find ways to create impressions on some networks.

As for the article, maybe I would give some more insight on expanding content that gets positive response into other content that does the same? The idea is clearly communicated but perhaps some less creative types might have a hard time figuring out how to create content with a new focus.



Written by petovera
3541 days ago

Great, thanks 27will.

If I may proceed to give my humble opinion on that:

I don't think you should be focusing on social media at all. I think you should focus on content > email > sales.

That's the master equation.

Social media is like a nice cherry on top for additional distribution after you get that initial equation to work.

It's a judgement call, but that's my recommendation based on everything I know at the moment: it's much more of an uphill battle to get your social media to drive you leads, especially if you're b2b (b2c if much easier, but email is still more effective in both cases).

Hope that helps you,

Matt



Written by 27will
3546 days ago

Great article, you went really in depth and those case studies were also pretty impressive. Nicely done.



Written by petovera
3546 days ago

Thanks Will! appreciate that.

What's your biggest marketing challenge right now?

And what could I have done better in this article (design, format, info etc) that would have made it even more of a win for you?



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!