How Return-on-Relationship (ROR) Trumps ROI | Small business news; tips; networking | BizSugar

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How Return-on-Relationship (ROR) Trumps ROI

Posted by BizBest under Marketing
From http://www.bizbest.com 4424 days ago

Here's a new way to think about marketing a small business: Instead of return on investment (ROI), think return on relationship (ROR) with your customers. Works like this...

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Comments

Written by bigmoneyweb
4422 days ago

Another great tips worth putting in practice!

Thanks for sharing!

- 0 +

Written by lyceum
4423 days ago

As a certified networker, this post is a gold mine for us interested in referral marketing.

- 0 +

Written by HeatherStone
4424 days ago

Daniel,

I like the idea here. Building a relationship instead of just looking for the upfront payback. It's definitely longer term business strategy.

- 0 +

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