How to Add Value That Your Customers Want

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4683 days ago
Made Hot by: tuckerleroy on June 28, 2011 6:10 pm

On any given day you will see articles that include the importance of adding value to your customers. This is a sound marketing idea , however it is general in nature and leads to the question: What is the added value you can give your customers that they want? Here is one way to work it out.

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Comments

Written by JackieP
4683 days ago

Susan

Value is so important to building great customer relationships and increasing retention.

I do see alot of value missplacement in business, ie..the owner giving their definition of value rather than what would be most valuable to the customer.

This was particularly noticable in the IM space, where bonus upon bonus was thrown at the poor buyer. I'm sure many of them bought just out of sheer overwhelm.

Just reinforces that you need to understand what is going on in the minds of your customer, to have the best business you can.

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Written by m4bmarketing
4683 days ago

I see that too Jackie and it a trap for small businesses to follow what others suggest without seeing if it is applicable to their customers. Your last sentence sums it up well.

Susan

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