BizSugar.com › Marketing › HOW TO: Become a successful event marketer

There has been much speculation over the years regarding the longevity that trade shows and face-to-face events will have in future marketing programmes due to reduced corporate spend on such activities, as well as increasing popularity of online tools such as webinars and ‘virtual' events. The truth is that face-to-face events are more essential than ever as they take your prospects from an awareness stage through to interest - and hopefully onto a sale...