Like all content marketers, you are probably crunched for time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those nice-to-have tools abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help you crystallize your ideas, but also serve as a single version of truth for everybody creating content for your organization.
How to Create Content Personas That Help Everybody
Posted by Liz_062 under MarketingFrom http://contentmarketinginstitute.com 2615 days ago
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