How to Effectively Use Advertising in Email Campaigns

Posted by litmusapp under Marketing
From https://litmus.com 3012 days ago

Facebook ads. Twitter ads. Banner ads. LinkedIn ads. Instagram ads. The list could go on and on. But one type of advertising option that’s often not talked about?

Advertising in email.

Why would a brand want to use ads in their email? Is it strictly for monetary reasons? Can you tie it into your content initiatives? How can it tie into a multi-channel ad strategy?

We sat down with two industry experts—Jeff Kupietzky, CEO at PowerInbox, and Jason Kelly, President of LiveIntent, Inc.—to answer these questions and more. Check out their responses below, and discover best practices and use cases for incorporating ads into your email marketing campaigns.