BizSugar.com › Marketing › How to Expand Your Business Website Audience

If your content is the bones of your website, the audience is its blood. It pumps life through your website, keeping it alive and thriving.
Without a business website audience you won’t grow. And everything you do to increase readership and make a more dedicated group will come back again and again.
That isn’t always as easy as we hope it will be. The adage, “Write it and they will come” was expanded a few years ago to specify, “Write it well and they will come.” This is still true, but not necessarily enough to push you above the competition that is literally surrounding you in the millions.