BizSugar.com › Marketing › How To Get New Members For Your Membership Program (And Get Them To Stick)

Membership programs are an increasingly popular way to improve the image and reach of your brand, while simultaneously rewarding and encouraging existing customer loyalty. Though many variations exist, the basic idea is to collect information on customers who buy your products and services, sometimes collecting a fee for the privilege of being a member, then rewarding members with exclusive benefits.