BizSugar.com › Marketing › How to Handle Sensitive Data When Creating Client Emails

Between conceptualizing, designing, copywriting, and testing, creating emails for your clients puts a lot of pressure on your team to perform. Add another layer of complexity to the mix: strict company guidelines or legal parameters around sensitive content and data. Industries from financial to pharmaceutical, government, and higher education will rely on your team to make sure their content and data is handled appropriately.

Below are some actionable tips to ensure you meet not only their marketing goals, but also their specific privacy guidelines.