BizSugar.com › Marketing › How to Implement a Trust Based Marketing Strategy in Your Business

Trust is the most important factor in selling to a new customer, especially when you’re running a small online business. One of the most unappreciated elements of marketing strategy is the building of trust and credibility; most of the time small business owners simply focus on making their products desirable. However, if you do a great job on desirability but drop the ball on trust, then you simply fall into “too good to be true” territory.