How to Improve Your Key Communication Message

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5087 days ago
Made Hot by: BIZvoter on May 20, 2010 3:35 pm

It all sounds easy to develop your key message, just work out why should customers do business with you, why aren’t they and your brand personality. The problem with this approach is that it is all about you and it is looking inside out instead of outside in. Two key areas you need to consider first are:

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Comments

Written by ajayjoya
5087 days ago

great article ! really best way to build-up improved message for business.

Thanks

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Written by m4bmarketing
5086 days ago

Thanks Ajay. I have found by doing this it takes out what we assume is important which can harm your business.

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Written by 9devon9
5087 days ago

Great post Susan. Too many times people devise marketing messages according to their viw and notion without taking time to think of what would appeal to those who would be their business customers. Your advice is right on target!

Devon

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Written by m4bmarketing
5087 days ago

Hi Devon,

It is an easy trap to fall into. I know in my career I did. Perhaps part of the problem is small businesses do not know how to go as I call it outside in.

It would be great for you and others to share any tips.

Regards,

Susan

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Written by m4bmarketing
5087 days ago

Thanks Yoni. It takes a bit more work but at least you know your message is the one they want to hear. One other thing is to check in with your customers every now and then to make sure the message is still relevant as cutomers thoughts, feelings and behaviour can change over time.

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Written by yoni67
5087 days ago

Susan, Great article! You are so right in positing that looking outside-in is a great and highly-effective approach to building an effective marketing message. It is getting inside the heads of prospective customers and clients which ultimately allows us to deliver the correct message. Thanks for another great bit of insight!!

Yonatan

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