How To Measure The ROI Of SEO & Content Marketing

Posted by adamjayc under Marketing
From https://funneloverload.com 1460 days ago
Made Hot by: MasterMinuteman on November 26, 2020 3:18 pm

Measuring ROI can be straightforward in most cases but measuring the ROI of your SEO and content marketing activities isn't always so easy. This article shares exactly what you need to know.

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Comments

Written by lyceum
1455 days ago

Adam: Have a nice weekend! Talk soon again! :)

All the Best,

Martin

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Written by lyceum
1455 days ago

Adam: Thanks for guiding me to the FunnelOverload site. I will check it out. Yes, every business is unique. I was pulling your leg a bit. ;) Thanks again for your interaction here on BizSugar! You are adding value to this business community!

Best Premises,

Martin

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Written by adamjayc
1455 days ago

No problem at all. Ohh haha :) sure thing!

Have a great weekend, Martin.

- Adam

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Written by lyceum
1456 days ago

Adam: Thanks for the information! May I ask if you know the CAC for "soft services" like consulting in new media? ;)

All the Best,

Martin

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Written by adamjayc
1456 days ago

There might be some industry standard CAC figures on the internet but these figures are best worked out yourself because every business is different.

We've got a page with more details and a calculator here: https://funneloverload.com/customer-acquisition-cost-calculator/

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Written by lyceum
1457 days ago

Adam: Thanks for your input! I appreciate your thoughtful reply. What is CAC?

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Written by adamjayc
1457 days ago

No problem! It stands for Customer Aquisition Cost.

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Written by lyceum
1457 days ago

Adam: What is your take on Return on Engagement?

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Written by adamjayc
1457 days ago

It's a nice metric to have in a report a long side ROI, CAC, etc. But it can lead to a focus on vanity metrics that may not move the needle for businesses.

As a small business owner, I don't pay much mind to it because it can be more of a distraction than anything else. It's a different story for bigger businesses though.

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