BizSugar.com › Marketing › How to Optimize Your Content for Better Conversions (w/ Daniel Daines-Hutt from Zero to Mastery) - 99signals Podcast

When it comes to content marketing, your end goal should always be to get more conversions — whether it's someone purchasing your product, downloading your eBook, filling a form, or signing up for your service. That's where conversion rate optimization (CRO) comes in.


Daniel Daines-Hutt is back on the show to deconstruct conversion rate optimization and reveal tried-and-tested CRO tips to improve user experience and user journey on your site.