BizSugar.com › Marketing › How To Run An A/B Test For Email Campaign Landing Pages

At Litmus, we’re all about testing. A/B testing subject lines, calls to action, or preheader text can be a great way to optimize your emails for opens, clicks, and conversions.

But what about after the email?

It’s common practice to send your subscribers to a specific landing page once they click. So, how do you know what’s going to push a micro-conversion to a macro one? There’s more testing to be done!

We talked to Alex Birkett, Growth Marketing Manager at ConversionXL, to understand the ins and outs of optimizing your landing page as part of your email campaigns.