BizSugar.com › Marketing › How to Start ABM and Create a Custom Scoring for Account Selection

Auth0 is an authentication-as-a-service startup with the mission of delivering zero-friction authentication, authorization, and modern identity for custom applications. Traditionally the company has focused on inbound marketing with great success achieving five figure new trials each month, ranking in the top 3K US websites per Alexa rankings, and growing at 300% YOY. So why did Auth0 invest in Account Based Marketing?