BizSugar.com › Marketing › How to Use Gamification Marketing to Attract or Retain Customers

Gamification is an entertaining way to engage your customers and to entice prospects to sample your products and services. By creating games that are directly tied to what you’re selling, you generate interaction between your company and your consumers that is fun and that offers real incentives. For example, a sporting goods company could create a campaign around the Super Bowl by creating a trivia game about past Super Bowls, and offering a free product for people who answer all the trivia questions correctly. Gamification creates brand awareness and is also perfect for social media campaigns.