BizSugar.com › Marketing › How to Use Inbound vs Outbound Marketing [Complete Guide] - The Oktopost Blog

Should I use inbound or outbound marketing? Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider when concocting a synergic marketing mix to include both? To answer all these questions, let’s start by understanding each of the marketing techniques, its strengths and weaknesses.