BizSugar.com › Marketing › How to Use Social Proof In Your Marketing - Startup Cafe Digital

Whenever we are uncertain of how to behave, especially in social situations, we tend to imitate others with a preconceived notion that what they’re doing is right. We, humans, share an innate desire to follow the crowd when we find ourselves in uncharted territory. This “herd behavior” explains exactly why we don’t wear bell bottom pants today and choose to go out with torn trousers instead.

You just came across the most important psychological aspect of marketing that has become a rage in recent years — SOCIAL PROOF!