Stepping into the shoes of the customers you are creatively assessing it, looking out for opportunities that others overlooked or thought never existed, or the communication gaps that exists or some category of buyers that weren’t reached, a particular area that wasn’t being addressed. Rather than going broad stroke, look out for opportunity. Who’s maybe being under serviced, under valued, under appreciated? And how could you do it better?
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From http://brandigest.wordpress.com 4020 days ago
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