BizSugar.com › Marketing › How to Write a Buyer Persona for Your Marketing Niche

One of the most important parts of marketing is to identify your target market.

If you don’t know who your potential customers are, how can you design and implement an effective marketing campaign? Not knowing who you are trying to attract with your marketing is a common problem among small business owners. Unless you are a giant multinational corporation with a ubiquitous product, you shouldn’t try to appeal to everyone.