One of the most important parts of marketing is to identify your target market.

If you don’t know who your potential customers are, how can you design and implement an effective marketing campaign? Not knowing who you are trying to attract with your marketing is a common problem among small business owners. Unless you are a giant multinational corporation with a ubiquitous product, you shouldn’t try to appeal to everyone.





Comments


Written by lyceum
3133 days ago

I have to figure my buying personas for my small business. I should be able to come up with it as a former buyer (purchaser)! ;) Do you know about companies that have written outstanding buyer personal profiles for their marketing niche?



Written by bloggerpalooza
3135 days ago

This is a very useful article. I hope more people will make this as an answer to their questions.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!