BizSugar.com › Marketing › How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send

As marketers, we typically send and receive hundreds of emails a week. Occasionally, those emails are sent to people we don’t really know that well -- or don't know at all.

This is cold outreach, and, for better or for worse, it has its purpose.

Sometimes, in order to further our marketing campaigns, it’s helpful to send a few cold emails. But how do we do this without being seen as spammy? How do with do this and actually get results?

I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. Ready to see them in action? Keep reading.