How to Write Captivating Email Subject LinesLitmus Blog

Posted by litmusapp under Marketing
From https://litmus.com 2580 days ago
Made Hot by: profmarketing on May 16, 2016 11:27 am

When it comes to writing email copy, it's not hard to see why so much focus is spent on subject lines. Joanna Wiebe shares her tips for creating captivating subject lines that get opened.

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Comments

Written by lyceum
2576 days ago

KL: Thanks for your comment. Here is one example:

"Hooray! Somebody signed up for your email digest:

573abac795fbd 573abac796008

[email protected]"

Email address could be valid, but strange name, starting with 573... ;)

Have you heard about Revue newsletter?

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Written by litmusapp
2576 days ago

I'm not sure--the way the bots work is by using addresses that look real, but the name is fake, so this might be one. Definitely talk to your newsletter folks, but there's several companies out there that can help block bots from signing up. Good luck! ^KL

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Written by litmusapp
2577 days ago

Hey Martin, thanks for catching this! Definitely will do in the future, and we're glad you like our tips :) ^KL

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Written by litmusapp
2576 days ago

Hey Martin, here's what my team said: It sounds like a bot is signing up for your newsletter with fake addresses. We had a similar issue with our newsletter subscribe page, and implemented email verification from BriteVerify, which checks if an email address is legit and won’t let it through if it isn't. Might be worth a try! ^KL

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Written by litmusapp
2576 days ago

Hmmm. There could be a few reasons. Let me reach out to the rest of our team and get back to you. ^KL

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Written by lyceum
2577 days ago

KL: Thanks for your understanding. The BizSugar entry system is automatically picking up the title of the source (blog, site), but it looks better without a direct reference in subject line.

I like your tips.

Do you have tips on how to get rid of "strange" subscribers to your newsletter? I have recently received plenty of new subscribers, but they don't look like real subscribers. I can't get why spammy ppl are signing up for a newsletter?

I have to talk with my newsletter provider, Revue, about this issue.

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Written by lyceum
2577 days ago

litmusapp:

Great tips by Joanna Wiebe.

In the future, please remove, "LinesLitmus Blog" in the subject line of the entries to BizSugar. It is easier to read then! ;)

All the Best,

Martin Lindeskog

one of the moderators

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