When we receive an email in our inboxes, we view it as a two-way method of communication. You email, I respond. Yet when it comes to many email marketing campaigns, it doesn’t feel that way to subscribers. Instead, they see marketing message after marketing message with little personal connection (and no, [first_name] doesn’t count).
How to Write Email Copy Like A Human
Posted by litmusapp under MarketingFrom https://litmus.com 2794 days ago
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