BizSugar.com › Marketing › How we use Instagram and Snapchat in our Marketing Strategy

I just came across this article on eMarketer. Instagram ‘Hugely Effective’ for Ben & Jerry’s. It compelled me to share our experiences.

Instagram

Most of our clients are B2C, so this app was an ideal fit. Instagram is visual, appealing and simple. We have been advertising on Instagram for the better part of a year. We have found that the app gets us far more exposure than any other platform. Since it’s visual we are able to “tell the story” in a compelling way.