BizSugar.com › Marketing › How Your Small Business Can Profit by Marketing to Grandparents

As consumers, the Baby Boomer generation has been a force to be reckoned with since they first hit the scene. Now that many of them are grandparents, their importance to U.S. small businesses hasn’t diminished. In fact, if you’re not marketing to grandparents, your small business is missing out on a potential gold mine, according to The MetLife Report on American Grandparents.