Have ever awaited eagerly the release of a new product you want to buy and be disappointed when it was available. It can occur when they pack too many features in and make them all mandatory. Here are things to consider if you want to offer a base product or service to your customers.
I Just Want The Base Model Thanks
Posted by
m4bmarketing under Marketing
From http://www.m4bmarketing.com 5005 days ago
Made Hot by: BusinessBloggerPro on March 14, 2011 3:58 am
Who Voted for this Story
Subscribe
- News
- Blog
- Press Center
- Newsletter
Buttons and Widgets
- Legal
-
Privacy | Terms of Use
© 2007-2024 BizSugar.com.
Comments
5006 days ago
I had the opposite happen. The year was 1994...I re-located to Baltimore, USA, for a job. I needed a car. I was on a budget so told the salesperson I wanted a car (Ford Escort) without air-conditioning...it would save me $1,000.
The salesman, a great Marketer, pleaded with me. He explained that summer in Baltimore is sweltering, high temps and high, high humidity. I ignored his pleas. "You'll regret it," he said.
The two summers I was in Baltimore, I arrived at work, dates and meetings soaking wet with sweat.
Sometimes going with a base-model is a good decision.
Sometimes it's better though to listen to someone "in-the-know!"
Yoni
5006 days ago
Good example of when perhaps a customer should listen to the reasons why to have an optional extra. The salesman in your example explained the consequences of not having it.
Susan
5006 days ago
It is maddening and the strange thing about this product which is about to be heavily promoted I presume is most of the extras will take up more of my time for little return and more information overload.
Sometimes simplicity is the way to go.
Susan
5006 days ago
I agree, there're lots of things that come with so much stuff I Don't want that it's a deal-breaker. Computers, cable/satellite TV, cell "phones" that do everything but call, something I might want 1 of but it only comes in 4's or dozens, etc. It's maddening.
Duncan