I Just Want The Base Model Thanks

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4578 days ago
Made Hot by: BusinessBloggerPro on March 14, 2011 3:58 am

Have ever awaited eagerly the release of a new product you want to buy and be disappointed when it was available. It can occur when they pack too many features in and make them all mandatory. Here are things to consider if you want to offer a base product or service to your customers.

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Comments

Written by yoni67
4579 days ago

Susan,

I had the opposite happen. The year was 1994...I re-located to Baltimore, USA, for a job. I needed a car. I was on a budget so told the salesperson I wanted a car (Ford Escort) without air-conditioning...it would save me $1,000.

The salesman, a great Marketer, pleaded with me. He explained that summer in Baltimore is sweltering, high temps and high, high humidity. I ignored his pleas. "You'll regret it," he said.

The two summers I was in Baltimore, I arrived at work, dates and meetings soaking wet with sweat.

Sometimes going with a base-model is a good decision.

Sometimes it's better though to listen to someone "in-the-know!"

Yoni

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Written by m4bmarketing
4579 days ago

Hi Yoni,

Good example of when perhaps a customer should listen to the reasons why to have an optional extra. The salesman in your example explained the consequences of not having it.

Susan

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Written by m4bmarketing
4579 days ago

Hi Duncan,

It is maddening and the strange thing about this product which is about to be heavily promoted I presume is most of the extras will take up more of my time for little return and more information overload.

Sometimes simplicity is the way to go.

Susan

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Written by businessavante
4579 days ago

Hi Susan,

I agree, there're lots of things that come with so much stuff I Don't want that it's a deal-breaker. Computers, cable/satellite TV, cell "phones" that do everything but call, something I might want 1 of but it only comes in 4's or dozens, etc. It's maddening.

Duncan

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