I Lost My Biggest Client

Posted by SummersResearch under Marketing
From http://salexanderresearch.com 3886 days ago
Made Hot by: fundpr on September 5, 2013 12:55 pm

Finally it happened. After working for years to market my business – tweaking this and adjusting that – I was finally clear about my value proposition, ideal client and the benefits to my clients for choosing to work with me. […]

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Comments

Written by tiroberts
3877 days ago

Great piece. Thanks for sharing with us.

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Written by tcamba
3878 days ago

Wow, such long term agreements for me who is not used to these time of spans for businesses. I do allow delayed payments for really small contracts as of now because of the thought that client wouldn't run for my small money that is still in them.

By the way, I started my comment with wow and when I scrolled the blog's comments, it's not just me that said also "wow".

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Written by AngelBiz
3879 days ago

Summer - I am sure every one of us have a story like this to tell. While it is good to chase big client at the expense of regular work you have to prepare for the potential disappointment. It's a big risk, big reward situation.

Having said that only those who are able to accept the disappointment / failure and move on to the next client will be able to succeed in the long-term. You did the right thing.

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