Improve Customer Retention By Thinking First | M4B Marketing | Small business news; tips; networking

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4157 days ago

Making changes to improve your business's performance is smart. However before you make changes, step back and think of your customers' experience as it can affect the effectiveness of your marketing strategies and tactics. Here is an example when thinking first would have been a good idea.

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Comments

Written by HeatherStone
4157 days ago

Hi Susan,

Technology can be a double edged sword for any business. There's a constant tension between greater efficiency and good customer service. Both are important for your business. And, of course, finding that balance is critical. Thanks for sharing with the BizSugar community.

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