Improve Customer Retention The Smart Way

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4208 days ago
Made Hot by: bloggerpalooza on May 2, 2013 1:00 pm

There are many ways to improve customer retention. And it easy to do what others suggest as the best approach.This can lead you to use the wrong process that may not achieve results. The reason why is it depends on what works best for your business and customers.

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Comments

Written by HeatherStone
4207 days ago

Susan,

I agree with the importance of gathering feedback to customize interaction with customers, but it seems to me that this approach will always be at odds with efforts to simplify your process. Also, the number of segments created to accommodate customer preference will become a greater challenge as your business scales. I'm wondering about how these two objectives--customization and simplification--can be reconciled.

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Written by m4bmarketing
4207 days ago

I can see what you are saying Heather. I wouldn’t be recommending giving them a menu of options, but what the business can deliver. I am suggesting this instead of assuming that they want one type of information or way. For example when I had a software business we gave 3 options and the majority preferred email and a certain type of information.

Susan

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