Improving Customers’ Lives – 10 Key Actions

Improving Customers’ Lives – 10 Key Actions  - http://www.portfoliopartnership.com Avatar Posted by IanDSmith under Marketing
From http://www.portfoliopartnership.com 3019 days ago
Made Hot by: mikehartman1 on May 10, 2014 5:43 am
As Bernadette Jiwa noted in her new book, “difference”, it’s becoming more and more difficult to be different. In a world that’s constantly on, 24/7, how do you stand out? Well as she put it so succinctly, it’s not about being different; it’s about making a difference.





Comments


Written by IanDSmith
3018 days ago

Couldn't agree more. Chasing money is always a mistake. Serve first sell second!



Written by christina157
3018 days ago

That's true going an extra mile will also help one to stand out.



Written by IanDSmith
3018 days ago

Thanks Christina



Written by HeatherStone
3018 days ago

Hi Ian,

This, rather than simply the motivation of making money, should be a business's chief goal. It's not because there's anything wrong with making money. There isn't! But focusing on really improving a customer's life happens to be the best way of designing a product or service people can't live without. After that, marketing the product in an insanely successful way because much easier.



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