Are you willing to simplify a process to increase your customer retention? If you are then you could increase revenue. You may not have changed or looked at the processes to see if they can be improved. Often this comes down to habit and business as usual. What if there was a better way?
Increase Customer Retention. Get Out Of The Comfort Zone
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketing.com 4090 days ago
Made Hot by: Squawk Media on September 11, 2013 12:47 am
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Comments
4090 days ago
4090 days ago
Glad it's inspired you. Be sure to let us know when it's posted and I hope you'll be sharing it with the BizSugar community too.
4091 days ago
My suggestions is with simplicity is look at the obvious and use common sense. See where you can simplify from what your competitors offer by simplifying a process. For example when my past business sold software the usual method was to send out the disk, plus we included a comprehensive guide as a book. We changed it to have the software downloadable and the guide was a PDF. It simplified it for customers, especially those from overseas and it cut down our and their costs. It takes stepping back and look at the process objectively from a customers' point of view.
Hope this helped and any other questions, happy to expand the answer.
Susan
4090 days ago
Great example from your own experience and a great insight, especially the idea of looking to what competitors are doing in a field you are just entering. Thanks!
4091 days ago
I'm wondering what advice you have for startups in terms of designing their process in the simplest terms for best chances of success. In other words, startups often have little or no idea of the preferences of their customer base since it is still in the early growing stages. Yet, obviously trying to do too much or present too many options is particularly dangerous for a startup since it can potentially waste time and resources while delivering options customers may not even want or need. Any suggestions here? Would love to have you post your thoughts in the comment section of the BizSugar community for the benefit of all our members.