Increase Customer Retention. Get Out Of The Comfort Zone

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4077 days ago
Made Hot by: Squawk Media on September 11, 2013 12:47 am

Are you willing to simplify a process to increase your customer retention? If you are then you could increase revenue. You may not have changed or looked at the processes to see if they can be improved. Often this comes down to habit and business as usual. What if there was a better way?

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Comments

Written by m4bmarketing
4077 days ago

Thanks back to you Heather and your question has given me a blog post idea.

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Written by HeatherStone
4077 days ago

Hi Susan,

Glad it's inspired you. Be sure to let us know when it's posted and I hope you'll be sharing it with the BizSugar community too.

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Written by m4bmarketing
4077 days ago

Excellent question Heather. It does depend on the market, what they sell etc. I agree with you about presenting too many options and trying to do too much. The obvious answer is to do some research first to understand how they think, feel and behave and discover the gap.

My suggestions is with simplicity is look at the obvious and use common sense. See where you can simplify from what your competitors offer by simplifying a process. For example when my past business sold software the usual method was to send out the disk, plus we included a comprehensive guide as a book. We changed it to have the software downloadable and the guide was a PDF. It simplified it for customers, especially those from overseas and it cut down our and their costs. It takes stepping back and look at the process objectively from a customers' point of view.

Hope this helped and any other questions, happy to expand the answer.

Susan

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Written by HeatherStone
4077 days ago

Hi Susan,

Great example from your own experience and a great insight, especially the idea of looking to what competitors are doing in a field you are just entering. Thanks!

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Written by HeatherStone
4077 days ago

Hi Susan,

I'm wondering what advice you have for startups in terms of designing their process in the simplest terms for best chances of success. In other words, startups often have little or no idea of the preferences of their customer base since it is still in the early growing stages. Yet, obviously trying to do too much or present too many options is particularly dangerous for a startup since it can potentially waste time and resources while delivering options customers may not even want or need. Any suggestions here? Would love to have you post your thoughts in the comment section of the BizSugar community for the benefit of all our members.

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