BizSugar.com › Marketing › Influencer marketing 101

Imagine you could hire a Jedi to sell your products and reach out to new people using their famous mindtricks. Seems almost unfair, right? But that's precisely what brands are starting to do with influencer marketing.

The concept of using recognized personalities to promote stuff isn't particularly new. Celebrities, for example, have been endorsing products for as long as there have been celebrities. But influencer marketing is slightly different. It's not paying a star big bucks to advertise something, it's building a relationship with someone who has the trust of people you want to reach.