Do a search on Amazon for books on advertising, and it's no surprise that Malcolm Gladwell's "The Tipping Point" shows up first. It's been a smash hit for quite some time now - around ten years and counting.





Comments


Written by Emma
4474 days ago

I loved his book, it's insightful in a way that most advertising books are not



Written by dodge28
4474 days ago

Yes, that's a common theme running through most of the customer reviews. Although, I'm ashamed to admit I've yet to read it ;)



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!