BizSugar.com › Marketing › Is Guerrilla Marketing Worth Trying In Your Marketing Strategy?

Guerrilla marketing has become popular in recent years, especially for startups and for major brands looking to change or revitalize their image. Because it’s a somewhat edgy, unconventional strategy, it tends to earn brands bonus points in the “non-traditional” category, and if done correctly, it can be an effective way to generate ample visibility on a low budget.