If you work in sales - and more importantly, if your CEO worked in sales before you - you've probably shared a conversation or two about inbound marketing and inbound sales strategy. While your CEO has a great understanding of brand marketing, prospecting, uncovering needs, and closing techniques, I bet (s)he gives you a funny look when you start talking about inbound marketing, inbound sales, and social selling. It's not necessarily a lack of understanding in what you're saying. It's more about, "I'm still waiting to see results"...
Is Your CEO Bought In or Bummed Out About Inbound Marketing and Sales?Posted by SalesBlogcast under Marketing
From http://blog.xoombi.com 3156 days ago
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